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Job Benefit

  • Laptop
  • Insurance
  • Travel opportunities
  • Incentive bonus
  • Health checkup
  • Salary review
  • Business Expense
  • Annual Leave

Job Description

1. Impact on the Business / Function

  • Plan and implement all CRM projects with the Regional and/or relevant business units to deliver a highly efficient CRM & Analytics platform to increase profitability and sales number for all different products and sales forces.
  • Supervise Loyalty Cut-off Roadmap transition, prepare client data risk management during the transition.
  • Provide instant feedback and solutions to fix/improve on data collection, Loyalty Cut-off Roadmap implementation.
  • Aligning customer experience strategies with marketing initiatives. as well as informing customers about new product features and functionalities.
  • Identifying customer needs and taking proactive steps to maintain positive experiences.
  • Analytics to Standardize all CRM core processes/workflow. Monitoring & suggesting solutions to improve customer database integrity when required
  • Analytics to run initiatives/campaigns across all sales channels, including online channel, lead-brand program…
  • Analytics to utilize customer data to actively prepare product treatments to optimize value for both customer and brand in line with our customer propositions.
  • Conduct deep-dive analytic and actionable insights relative to the app and campaign performance, customer retention, acquisition, and other desired performances.
  • Define, implement, and manage the executive planning and strategies of the Loyalty Program, Referral Program, app/web push notification, and SMS.
  • Understand the data requirements of the team to drive the most effective campaigns with a focus on constant improvement and conversion
  • Work closely with IT to ensure our CRM systems, data capture, and other processes are fully optimized
  • Record & monitor client activities on both CRM platform & mobile application performance, provide analysis to support and improve client program performance.
  • Going live CRM system data integration, providing insights for client funnel touchpoints and merging ­client programs, integrate the Client Program with E-Commerce & Online platforms.
  • Manage and segment the customer data, then designed personalized and relevant communication strategies for different group.
  • Prepare Data analysis about Client Profile by brand and by product category on weekly & monthly basis, read between the lines to provide insights 
  • Coordinating with other channels of CRM, CS, and Marketing to deliver consistent messages for different segmented groups.

2. Customers / Stakeholders

  • Deliver support to sales channels to create/ maintain/expand customer relationships
  • Analytics to provide advice to end-users to optimize the use of CRM-system platform to drive and deliver sales growth, includes the use of artificial intelligence of CRMS to build and generate business leads to the respective sales streams.

3. Leadership & Teamwork

  • Analytics in providing high quality, customer-driven, support function
  • Proactive work on assigned initiatives while ensuring timely implementation.

4. Operational Effectiveness & Control

  • Analytics to determine the need and monitor our competitive position in complaints within assigned customer segments through market research, data warehouse analysis, complaints data and feedback from other business units and line managers.
  • Analytics to execute the analysis and use information gathered to develop strategies to optimize the customer experience.
  • Collaborate with the team to build up an effective team through communication, knowledge sharing, and development plans. Join up to cultivate an environment that supports diversity and reflects the Routine brand.
  • Review & improve the process for providing leads sales teams in a timely manner
  • In some projects / assigned areas, act as main contact point for ASP on CRM & Analytics related matters

Job Requirement

1. Experience:

  • 3 years’ experience in Marketing and CRM.
  • Creative and design sensibility.
  • Knowledge of MS Office and Marketing Software

2. Knowledge:

  • Have knowledge about CRM platform, Mobile app.
  • Customer focused.

3. Skills:

  • Good at communication, organization, negotiation, problem solving, analysis, planning, management
  • Strong project management and organization skills.
  • Be responsible, diligent, enthusiastic, attentive & thoughtful

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